I build high-performance web and hybrid mobile applications. My approach is rooted in writing clean, scalable code while maintaining the "high-agency" speed required in pragmatic environments. I specialize in bridging the gap between engineering and creative direction, ensuring that technical architecture supports fluid, interactive experiences.

For me, design and development are a single conversation. Besides crafting the actual user interface, I apply systems thinking to build digital solutions rooted in reality and design thinking to iterate on current knowledge, ensuring the experience is constantly refined to adapt to the product context. My approach often incorporates gamification to transform standard interactions into engaging experiences. By bridging the gap between concept and final product, I ensure the visual narrative remains consistent.

With a background in video production, I bring a director's eye to digital interfaces. I think in terms of pacing, motion, and visual storytelling to guide user attention through immersive narratives. My work often extends beyond the code; I produce the actual content—from custom imagery and video production to ad creatives—ensuring that every asset is strategically aligned to create high-standard digital experiences that go beyond static layouts.